Privacy policy
Privacy Policy for We Do Frames
Effective Date: 21/01/2025
At We Do Frames ApS, we are committed to protecting your personal data and ensuring transparency in how we collect, use, and store it. This Privacy Policy outlines your rights, the types of data we process, and the measures we take to safeguard your information, in compliance with the General Data Protection Regulation (GDPR) and other applicable EU legislation.
1. Data Controller
The data controller for your personal information is:
We Do Frames ApS
P.O. Pedersens Vej 2, 8200 Aarhus N
Email: [email protected]
Phone: +45 50 49 80 49
2. Data We Collect
We collect and process the following categories of personal data:
1. Contact Information
• Name
• Address
• Email address
• Phone number
2. Order Information
• Billing and delivery addresses
• Purchase history
• Payment details (processed securely via Quickpay; we do not store payment card details)
3. Website Usage Data
• IP address (anonymized)
• Browser type and version
• Interaction with our website (collected via cookies, see our )
4. Communication Data
• Messages or inquiries sent via our website, email, or phone.
We do not collect sensitive personal data (e.g., race, religion, or health information).
3. Purpose of Data Processing
We process your data for the following purposes:
1. Order Fulfillment and Delivery
• To process and deliver your orders.
• To communicate with you about your order status.
2. Customer Service
• To respond to inquiries or resolve issues.
3. Marketing (With Consent)
• To send newsletters and promotional materials.
• To tailor advertisements to your preferences.
4. Analytics and Improvement
• To analyze website usage and improve our services.
4. Legal Basis for Processing
We process your personal data based on the following legal grounds:
1. Performance of a Contract
• When processing is necessary to fulfill an order or service you have requested.
2. Consent
• For sending marketing communications or processing optional data. You can withdraw your consent at any time.
3. Legal Obligation
• To comply with tax and accounting laws.
4. Legitimate Interest
• For improving our services and ensuring the security of our website.
5. Data Sharing and Transfers
We may share your personal data with:
1. Service Providers
• GLS for delivery and logistics.
• Payment processors (e.g., Quickpay and Clearhouse).
2. Analytics Tools
• Google Analytics (anonymized data only).
We do not sell or rent your personal data to third parties. Data is only transferred outside the EU/EEA if adequate safeguards, such as EU-approved Standard Contractual Clauses, are in place.
6. Data Retention
• Order Data: Retained for 5 years to comply with Danish tax laws.
• Marketing Data: Retained until you withdraw consent.
• Website Usage Data: Retained for up to 26 months for analytics purposes.
When retention periods expire, data is securely deleted or anonymized.
7. Your Rights
As an EU resident, you have the following rights under GDPR:
1. Right to Access
• Request a copy of the personal data we hold about you.
2. Right to Rectification
• Correct inaccurate or incomplete data.
3. Right to Erasure (Right to Be Forgotten)
• Request deletion of your data where processing is no longer necessary.
4. Right to Restriction of Processing
• Limit the use of your data in certain circumstances.
5. Right to Data Portability
• Receive your data in a structured, machine-readable format.
6. Right to Object
• Object to data processing based on legitimate interests or direct marketing.
7. Right to Withdraw Consent
• Withdraw consent for marketing or other optional processing activities.
To exercise your rights, contact us at [email protected]. We will respond within one month, as required by GDPR.
8. Data Security
We implement appropriate technical and organizational measures to protect your data, including:
• Encrypted data transfers (SSL/TLS).
• Access controls and authentication for sensitive systems.
• Regular data security reviews and updates.
9. Marketing Communication
If you have opted in, we may send you promotional emails or newsletters. You can unsubscribe at any time using the link in our emails or by contacting us directly.
10. Cookies and Tracking
We use cookies to enhance your browsing experience and analyze website traffic. For details, see our .
11. Complaints
If you believe your data has been mishandled, you can file a complaint with:
Danish Data Protection Agency (Datatilsynet)
Carl Jacobsens Vej 35, 2500 Valby, Denmark
Email: [email protected]
Website: www.datatilsynet.dk
For EU residents outside Denmark, you can lodge a complaint with your local data protection authority.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal requirements or changes in our practices. The “Effective Date” at the top of this page indicates the latest revision date.
Contact Information
If you have any questions about this Privacy Policy or how we handle your data, contact us at:
We Do Frames ApS
P.O. Pedersens Vej 2, 8200 Aarhus N
Email: [email protected]
Phone: +45 50 49 80 49